People Helping People
Building tools that help marketers tell better stories with their data.
Our Story
byCORE (formerly corePHP) was founded in Battle Creek, Michigan with a simple belief: technology should empower people, not confuse them. For over 25 years, we've been building web technology that helps businesses communicate more effectively.
coreReporting was born from our own experience working with agencies and marketing teams. We saw talented marketers spending more time compiling spreadsheets than actually analyzing data. Reports were an afterthought instead of a strategic tool.
Our philosophy is rooted in honest communication and data-driven decisions. We believe that when marketers have clear, actionable insights, they make better decisions for their clients and their businesses. That's why we built coreReporting — to turn raw data into meaningful stories.
Battle Creek, Michigan
Where it all started
25+ Years
Building web technology
People First
Honest communication, real results
What We Stand For
The principles that guide every feature we build and every decision we make.
Data-Driven Decisions
Every recommendation, every insight, every feature is grounded in real data. We help you move from gut feelings to informed strategy.
Transparent Reporting
No vanity metrics, no hidden data. Our reports show the full picture so your clients trust what they see and you can have honest conversations about performance.
Honest Communication
Great agency-client relationships are built on trust. Our AI-powered insights help you tell the real story behind the numbers, good or bad.
The byCORE Suite
A connected ecosystem of tools built for agencies and marketing teams.
coreLeads
Automated lead generation and email drip campaigns to fill your sales pipeline.
coreCRM
CRM with deals, invoicing, workflows, and email management for client relationships.
coreAds
Multi-platform advertising management and optimization across Google, Meta, TikTok, and more.
coreSEO
SEO audit, backlink analysis, and site optimization tools to improve organic search performance.
coreReporting
AI-powered cross-platform marketing analytics and reporting for agencies.
coreMenuboards
Digital menu board designer for restaurants and retail with real-time content management.
Join the byCORE Family
Start delivering AI-powered reports that your clients will actually read.
No credit card required. 14-day free trial.